adidas was founded by shoe manufacturer Adolph “Adi” Dassler in Germany 1948 and has been a sportswear giant for over 60 years. adidas Originals is the brands retro-collection, which focuses on recreating classic models such as the Superstar, Stan Smith & Rod Laver. adidas was also groundbreaking company away from the sports field and was the first sports brand to sponsor non-athletes (Run DMC).